Local Business Schema - What is it and why is it so important?

What is Local Business Schema and why is it so important?

Local Business Scheme helps your site become more discoverable with search engines. This quick, simple and easy to use API is now available in your Duda website 'Content Library'.

Local Business Schema provides search engines with structured data such as NAP (Name, Address and Phone Number) in a format that search engins can read and understand. Local Business Schema also helps with ' near me ' search results and map results.

How does it work?

The aim of this Bitesize Tip is to educate you on how the Local Business Schema works. With the new Duda API, it allows you to use data in the site Content Library to generate Local Business Schema for the site.

Below are the steps you need to take to enable the Schema API:

1. You will need to have an account that enables API.
2. Fill the site Content Library with the information below. (Only the first 3 fields are mandatory for the API to work, but all fields are recommended, and ensuring they are filled will improve the schema). 
3. Enable schema via the Update Site API by setting the local_business schema to be enabled.