Featured Snippets: 10 Proven Strategies to Rank in Position Zero

Featured Snippets: 10 Proven Strategies to Rank in Position Zero

Featured snippets have successfully created a buzz in the market. As per the latest reports, feature snippets are mostly displayed in Google search results, more than doubling throughout the year. Even answers given by feature snippets or zero-click searchers are now more than half. In short, if you want SERPs (Search Engine Results Page) for your content, then you have to learn feature snippets. Although it is easy to learn and execute, you can follow the following strategies for feature snippets.

10 Proven Strategies to rank in position zero

1 - Find out the type of feature snippet you need to rank for: 

There are different types of featured snippets in SERPs, so it’s important to know that featured snippet you need to have on your page. There are a number of different featured snippet tools available online to help you find this answer. Our agency uses multiple tools to do this but our preferred tool is SEMRUSH .

2 - Create a new idea with Answer The Public: 

Answer The Public is the platform in which you can enter your keyword to know the questions people are asking online, you can create your own content and target your audience through this tool. 

3 - Do the formatting of your content according to the right snippet:

Featured snippets are displayed as a paragraph, list, table, or video in which different methods are used to mention feature snippets. Present your feature snippet on your web page in line with the way Google is displaying these snippets to the user.

4 - Optimise content for a specific feature snippet: 

First, recognise the type of feature you require for your content; you can add bullet or number points. It is better to focus on question-based queries?

5 - Long-tail keywords and opportunities of features snippet: 

These keywords contain three or more focused words by the audience. It is a statistical concept that long-tail keywords are easier to rank for in SERP.

6 - Optimise the Frequently Asked Questions (FAQs) section on your website: 

Pay attention to your FAQ section if you are not looking at that. An optimised FAQ page can give better answers to the visitors by SERPs. It helps them to quickly take action.

7 - Have SEO-friendly images and videos on your website:

The majority of the feature snippets are images, however, they do not appear from the same website! In this SERP section, Google uses algorithms of images that are best suited according to the snippet. Make sure your Alt text box on every image explains the image and contains your pages target keyword.

8 - Use HTML semantic tags: 

You can increase your ranking chance by using HTML tags like sub header or ordered list respectively <h2> or <ol>. It describes the appearance of the content on the web page. Whereas semantic HTML5 helps the scrollers to centralise their page content within SERPs.

9 - Build the authority for your brand: 

Brand authority is the core goal of a featured snippet. 99% of feature snippets appear in the top 10 results of the search list so it’s important that you brand name is clearly displayed within the page URL.

For a better brand authority, you need the following within your website:-

10 - Optimise SEO element on-page: 

In this last step, the website should have good on-page SEO to win the featured snippet. By making sure the following six content areas of on-page SEO on your website are done correctly, you can increase your chances of winning the featured snippet in SERP:

More people are looking at feature snippets than ever before. If you are struggling with understanding or implementing featured snippets, then you can contact Kangaroo UK today. Our SEO experts will guide you to the support you need.