ALLIE MARY
Case Study.
Allie Mary
Who
Allie Mary is a children's author who had an idea to create a series of books during lockdown as she observed the issues around isolation and mental health in preschool and foundation children.
Why
Allie needed to become self published, she needed a better website and a brand. She needed to be visible and get more traffic to her website via SEO and blogs.
What
As a former primary school teacher she knew that children would relate to animals well, so she introduced her sausage dog Mabel as the book's main character. We created a new brand around the adorable pup, a new fun website and a marketing campaign to help promote and sell her books targeting EYFS learning. Allie is introducing her book to schools, selling on amazon and is writing the rest of the series. We have exceeded the clients goals by focusing on the customer journey and increased overall revenue compared to the previous year. We love Mabel!
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